JR Metal Works Launches Redesigned, Customer-Focused Website


The ability to adapt and evolve to meet customers’ needs is essential to running a successful business in any industry. As part of an ongoing effort to continuously improve, JR Metal Works is thrilled to launch a revamped brand and refined website that better serves its customers’ needs. The website features a clean, modern design with enhanced content that expands on the broad scope of custom fabrication capabilities at JR Metal Works. Laser focused on the user’s experience, the site includes video, a new blog and a variety of interactive features enabling visitors to make well-informed decisions about the metal fabrication options available to them.

Features of the new site include:

  • A bold, streamlined look
    • The new site was designed to strengthen the established visual brand identity of JR Metal Works.
  • Improved functionality through a responsive interface
    • The website’s new programming automatically adjusts to the screen size and orientation of the computer, tablet or smartphone being used.
    • Users will find the information they need quickly and easily, no matter what device they use to load the website.
  • User-friendly navigation
    • A new eye-catching drop-down menu offers an easier and more efficient browsing experience.
  • Comprehensive content
    • Detailed content further expands on JR Metal Works’ custom metal fabrication capabilities, company culture, values and key attributes.
    • Each service offered by the company now has a dedicated website page which lists applicable certifications, technology, capacities, material capabilities, applications, and more.
  • Engaging photography and video
    • New visual content highlights JR Metal Works’ advanced technology and turnkey metal fabrication capabilities.
    • Users can also take a virtual tour of the manufacturing facility.
  • The latest scheduling software
    • JR Metal Works utilizes a software program to comprehensively track every phase of the metal fabrication process—from the initial quote through shipping—keeping orders on budget and on time. The software gives team members total visibility, presenting manufacturing and material delivery schedules, project statuses, and more.
  • A new blog
    • Through the blog, JR Metal Works will provide a regular schedule of educational content for current and prospective customers.
    • Articles will feature company updates and milestones, industry news and trends, case studies, insights from company leadership, regulatory changes, staff spotlights, and highlights from community outreach activities and involvement.
  • An interactive “Why JR Metal Works?” infographic
    • The graphic’s content clearly communicates the key benefits of a partnership with JR Metal Works.
  • A guide showing how to compile the “Perfect Purchase Order”
    • Using JR Metal Works’ easy-to-follow purchase order instructions ensures clear communication for the most efficient order turnaround.


“Like any project we undertake, our team is proud of the work put in to debut the finished product to business partners,” said Jesse Kleiman, President of JR Metal Works. “The new website enhances our communication processes and better reflects the services we’re providing to our growing customer base.”


Visitors are encouraged to explore the site and to share their feedback with JR Metal Works on Facebook, Instagram, LinkedIn or YouTube or directly through the site with any questions.

About JR Metal Works

Based in Kewaunee, WI, JR Metal Works is a one-stop custom fabricator of sheet metal, pipe, and plate product. The company takes immense pride in upholding core values of honesty and reliability and utilizes creative problem solving to meet customer deadlines without breaking their budget. JR Metal Works’ turnkey metal fabrication services include digital modeling, CNC waterjet cutting, welding, CNC forming, hardware insertion, finishing operations, and assembly. The company develops custom solutions for a variety of industries, with customers across the U.S., including aerospace, defense, utilities, paper, and construction. Above all, JR Metal Works believes the partnership is paramount. Every order, every time.

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